Interview with Studio Cotton founder, Aime Cox-Tennant, who is known for creating practical and accessible help and advice for small business owners.

Why is creating the right branding important for a small business?

It's essential. It's your opportunity to create the right impression, get prospective clients to take you seriously and show the world what you're capable of.

Great branding is all about carefully planning the impression you want to create for a very specific group of customers and then executing that with flair and style. It's about attracting the sorts of customers who really value what you do and will pay what you're worth. And it's about creating a look for your business that you can be proud of.