5 Essential Photos Your Customers Want To See

Photography Tips

Oct 28

If you’re a product based business and are struggling to get the right photos for your business. This blogpost is for YOU.
Have you ever had a creative rush to click some new photos for your business.. You spend hours putting everything together only to realise that all your photos are not diverse enough to use for your product listings or social platforms and now you have to do it all over again because you missed on taking a close up photo of your product.

This is your guide to 5 essential photos you need for your product business and what your customers want to see from you ;

Let’s start with the most important one:

The Main styled shot

“The way you choose to style your photos is your story”.

Product styling has the power to be able to share your story through visuals and gives your audience the context about the product you're selling. When done correctly, you are more likely to create an aspiration towards your product and attract your ideal customer.

Imagine just scrolling through Instagram and then coming across a product photo on a plain white background. You’re more likely to scroll past it because it lacked a story, depth and visual appeal. However imagine if you saw a photo of a product styled with flowers, candles, colourful backgrounds etc. That photography is so much more likely to make an impression. We as humans are drawn to visuals, it’s what we use as a means of differentiation.

2. Alternative angles

Having an alternative angle of you product is an easy win. You can use the same set up as your main shot and either rotate your product to show the side / back or shift the camera slightly for variety. You can keep the styling the same for ease if you choose.

Taking multiple shots from different angles not only gives your customer more information about your product, it also gives you the flexibility to repurpose these photos for your social media platforms or website and the ability to choose for a variety of options.

3. Close up to show texture and finish

Close up shot in my opinion is quite a powerful tool to use within product photography as it focuses on the details, texture and can have a specific feel to it.

Viewers love seeing the intricacy of things and this is your chance to show them what they’re looking for. It can show off the craftsmanship, describe the texture / finish or show off a specific feature.

4. Cut out for press

This might or might not be something you’ve come across before and I’m here to break it down for you in the easiest way. Cut out images are those that are removed from its original background onto a clean white background and are most often used in magazine & blogs for gift guides.

These images might not seem as important if you’re just starting out but I encourage you to consider and practise it, as it’s a great marketing tool.

5. Interactive and Human presence

The human element plays a huge role in elevating your product photography and making it relatable to the viewer and potentially help magnify your sales.

Self timer can be your best friend, set up your tripod and you’re good to go! It’s important for you to have fun along the way and experiment with different movements and angles. Even if you just use your hands in your shots, it helps add an interactive element and convey scale.

Inspiration is all around you but just ensure you remember to keep your unique style and not become a shadow of someone else’s work.

I really hope you find something useful to take away from this blog post. This is your reminder to have fun with your product photography and to let your creative energy flow!

If you have any further questions or would like to learn more, follow me on Instagram @dianastainton or send me an email and I’d be happy to chat more and guide you!