As soon as the mince pies appear on supermarket shelves, it’s a sign: let’s “Christmasify” those product pics to help your business shine during this peak selling period. Here’s how to bring festive cheer to your photoshoots and create images that drive sales.

Interview with Studio Cotton founder, Aime Cox-Tennant, who is known for creating practical and accessible help and advice for small business owners.

Etsy is the largest online marketplace for handmade items, vintage goods, and craft supplies, with millions of people interested in these one-of-a-kind items from all over the world. You must have great Etsy product photos that show all of the wonderful details of your unique items as a vendor competing with many other sellers on Etsy.

If you’re a product based business and are struggling to get the right photos for your business. This blogpost is for YOU.

Have you ever had a creative rush to click some new photos for your business.. You spend hours putting everything together only to realise that all your photos are not diverse enough to use for your product listings or social platforms and now you have to do it all over again because you missed on taking a close up photo of your product.

It’s amazing how so many brands spend their money on developing their products but forget the importance of demonstrating it in the best light! Although the word “strategy” might come off as being intimidating, you most definitely need a plan to begin with!

There’s no right or wrong answer when it comes to your choice of lighting, it purely depends on what you want to achieve from it in terms of the tone and mood. In other words, sometimes, artificial lighting is better than daylight and vice versa. Personal preference plays a role as well.

To keep things simple to comprehend, let’s first talk about what they both mean. Artificial lighting is basically everything that excludes daylight and is generated using a source example a strobe, LED etc whereas day light on the other hand is quite self explanatory and very easy to find.

Why is creating the right branding important for a small business?

It's essential. It's your opportunity to create the right impression, get prospective clients to take you seriously and show the world what you're capable of.

Great branding is all about carefully planning the impression you want to create for a very specific group of customers and then executing that with flair and style. It's about attracting the sorts of customers who really value what you do and will pay what you're worth. And it's about creating a look for your business that you can be proud of.