You've invested time (and possibly money) into getting beautiful product photos. Now what? Many small business owners underuse their photography — uploading images to their listings and then stopping there. But a great set of product photos is a marketing asset that can work for you across every channel, over and over again. Here are five ways to get far more value from every shoot.

Single-origin, handmade chocolate from East Sussex in a range of delicious and unusual flavours. A joy to shoot at our North London Photography Studio.

How To Take Beautiful Photos That Help Your Handmade Work Sell on Folksy — Whether You're Shooting On Your Phone Or Camera

If you sell on Folksy — or you're thinking about opening a shop — you already know that what you make is special. Folksy is the home of British craft, a place where every purchase supports a genuine UK craftsperson. (ref source: FOLKSY). Your buyers aren't looking for mass-produced goods. They want something real, something made with care. And your photos need to show them exactly that.

Here's the thing: great product photography doesn't require a professional studio or expensive equipment. With the right knowledge, a decent light source, and a little practice, you can take photos at home that make your Folksy listings shine. This guide will walk you through everything you need to know, from setup to camera settings — for both phone and camera shooters.

Browse the guide for curated gift ideas and discover small makers whose work shines both in person and on camera.

When it comes to beautifully designed planners, journals, and keepsakes, Blush & Gold is a brand that truly stands out. Founded by Mara and her partner Paul, their mission is to help people organise their lives and capture life’s most precious moments

As a photographer, I’m always fascinated by the spaces people create for themselves - their little pockets of inspiration where creativity flows. Last year (2024), I had the pleasure of visiting Jacqueline Colley at her home in Hackney for a brand photography session. Jacqueline is an illustrator and pattern designer known for her bold, intricate designs and unique approach to printmaking. Her home and workspace are a direct reflection of her artistic style - colourful, playful, and full of charm.

As soon as the mince pies appear on supermarket shelves, it’s a sign: let’s “Christmasify” those product pics to help your business shine during this peak selling period. Here’s how to bring festive cheer to your photoshoots and create images that drive sales.

Interview with Studio Cotton founder, Aime Cox-Tennant, who is known for creating practical and accessible help and advice for small business owners.