The Story of Blush & Gold: Thoughtful Stationery Designed to Inspire
When it comes to beautifully designed planners, journals, and keepsakes, Blush & Gold is a brand that truly stands out. Founded by Mara and her partner Paul, their mission is to help people organise their lives and capture life’s most precious moments. I had the pleasure of chatting with Mara about the inspiration behind Blush & Gold, the impact of professional photography on their brand, and what’s in store for 2025.
Meet Blush & Gold
Tell me a bit about yourself and what you do.
I’m Mara, the founder of Blush & Gold. Together with my partner Paul, we create thoughtfully designed planners, journals, and keepsakes that help people organise their lives and remember special moments. Our products are all about intentional living, and every detail—right down to the paper quality and packaging—is chosen with care.
Capturing the Brand Aesthetic
For your photoshoots, you like to have me come over to your studio. Why do you prefer this?
Having you shoot at our studio is ideal because we have everything on hand—props, backgrounds, and, of course, you! It also allows us to have direct input on the choice of setting, ensuring that the photos align with our brand’s aesthetic as well as making sure we capture all the details we need to showcase our products on the website. Plus, it’s great to be part of the creative process in real time, tweaking compositions and styling as we go.
The Power of Professional Photography
How has professional photography helped your brand?
Professional photography has been a game-changer for us. Beautiful, high-quality images are essential for showcasing our products online, whether it's for our website or social media. Your photos have helped bring out the little details—like the texture of the covers, the gold foiling, and the intricate illustrations—that make our products so special.
Mara’s Favourite Product
What’s your favourite product?
That’s such a tough question! I have a soft spot for our Safari Baby Books, especially because of its delicate gold foiled illustrations on the cover. It’s one of our bestsellers, and every time you photograph it, I’m reminded of why I love it so much.”
Check it out here: Safari Baby Book
Exciting Collaborations
Tell me about your recent collaborations with illustrators.
We’ve been lucky to work with some incredibly talented illustrators who have helped us bring new designs to life. One of my favourite collaborations was with Silvia Rossana—her work adds so much personality to our planners and journals. Seeing her illustrations beautifully captured in your photos makes the collaboration even more special.
Explore the collection: Undated Weekly Planner - Mermaids
What’s Next for Blush & Gold?
2025 is shaping up to be an exciting year! We have new product launches in the works, fresh collaborations with illustrators we love, and we’re expanding our range of planners and journals. And, of course, we can’t wait for more stunning photoshoots with you to showcase everything!
Follow Blush & Gold
Stay up to date with Blush & Gold’s latest collections, collaborations, and behind-the-scenes moments!
🌿 Website: blushandgold.co.uk
📸 Instagram: @blush_and_gold
Blush & Gold is a brand built on thoughtful design, attention to detail, and a deep love for helping people create lasting memories. I can’t wait to see what’s next for Mara, Paul, and their beautiful creations!