Timeless style: the story of honey & toast
Emma from Honey & Toast was one of my first clients when I took the plunge and rented my first photography studio in North London. Both our businesses have grown so much and it’s been wonderful to see Emma’s products develop over the years. They are such amazing quality and a real pleasure to photograph!
Meet Honey & Toast
Tell me a bit about yourself, what you do and how your brand started.
I’m Emma, the founder of Honey & Toast. I started the brand 9 years ago in 2016 whilst on maternity leave with my son. I always worked in fashion and loved it but realised after having children I didn't want to travel as much or be away from home as much. So I started Honey & Toast alongside freelance design roles. Eventually, I gave up the freelance and now get to do Honey & Toast full time!
The Importance of a Varied Photoshoot
You've shot a mix of photos with me: product shots, styled shots, BTS, model shots & a brand portrait shoot at home. Why do you think it's important to have a mix of images?
I need to use photos across several platforms - social, website, etc. so it's important to be able to communicate with lots of people on lots of levels. Some people love to see beautifully styled shots with flowers and abstract props, some people think this is crazy and just want to see the bag on a shoulder.
The impact of Professional Photography
How has professional photography helped your brand?
Immeasurably. I save money on a lot of things but would never attempt to do photography alone - I don't have a real store so photos on my website are my shop window. Diana's photos have always been great and as I have worked with her from day one she totally gets it and knows exactly what I need.
Emma’s Favourite Product
My Half Moon Bag. The bag that really changed things. Everything about it just works - the size, the shape and the leather - it all comes together so well. I still wear the development sample we made and it is still my go-to bag!
Looking Ahead to 2025
What does 2025 hold for you?
Hopefully a holiday! Some beautiful new bag launches, more work on video - and some super sales for the fourth quarter (fingers crossed).
Follow Honey & Toast
Stay up to date with Honey & Toast’s latest collections, behind-the-scenes moments, and new launches!
🌿 Website: Honey & Toast
📸 Instagram: @honey_and_toast
Honey & Toast is all about beautifully designed, handcrafted leather accessories made with care and attention to detail. I can’t wait to see what’s next for Emma and her stunning brand!